GoMore

Can we halve the amount of cars in our cities?

Cities are filled with parked cars.
They sit unused 96% of the time, and when they are used, it’s only by 1.3 people on average. Cars are a significant contributor of CO2 emissions. If we got better at sharing cars in our cities, we could do with half the number of cars and take better care of our planet.

For GoMore, we brought to life the environmental benefits of their car sharing services. Using animation and illustration, we showed how their innovative transportation solutions can maximise vehicle use and minimise emissions.

The message was simple: by helping people share their cars, fewer people would need to own private cars, resulting in less congestion and cleaner air for everyone. It's a mission we support and a value that we share, making it all that much easier to work with GoMore. Inclusion is the gold standard for a meaningful client relationship.

Not only did GoMore offer us a seat at the table, but they shared their roadmap with us and trusted us in the driver's seat. This encouraged us to push our creative potential and gave us the space to craft visual solutions that they loved as much as we did.

Illustration

Process

Alright, let's pop the hood.
The solution GoMore proposes isn't complicated. The illustrative style follows this sentiment: simple, playful. We can do this.

People are very different though, and because GoMore is for everyone, they used lots and lots of characters. Together with GoMore, we streamlined their existing characters into distinct personalities to star the stories we were going to tell. And who says there isn't room for more?

Meet "Bear" for example:

Bear

-> Calm
-> Awkward
-> Clumsy

This slow-moving fella never loses his cool. Even in situations created by his own clumsyness, he always stays calm. He acts like he is not aware of his own size. He never looks like a cute and cuddely teddybear. He is a real live bear from the wild. BRRRAAWW!

We imagined our characters in different, fantastical situations that bring out their unique traits.

Animation

The lighthearted and playful aesthetic of our GoMore universe does not stop at the animation style. Crazy things can happen, especially with our fantastical character line-up. Anything is possible, and we'll make it so.