GoMore

Science for Quitting

Can we halve the amount of cars in our cities?

Why do people still smoke?

Cities are filled with parked cars.
They sit unused 96% of the time, and when they are used, it’s only by 1.3 people on average. 
Cars are a significant contributor of CO2 emissions. If we got better at sharing cars in our cities, we could do with half the number of cars and take better care of our planet. 

For GoMore, we brought to life the environmental benefits of their car sharing services. Using animation and illustration, we showed how their innovative transportation solutions can maximise vehicle use and minimise emissions.

The message was simple: by helping people share their cars, fewer people would need to own private cars, resulting in less congestion and cleaner air for everyone. It's a mission we support and a value that we share, making it all that much easier to work with GoMore. Inclusion is the gold standard for a meaningful client relationship.

Not only did GoMore offer us a seat at the table, but they shared their roadmap with us and trusted us in the driver's seat. This encouraged us to push our creative potential and gave us the space to craft visual solutions that they loved as much as we did.

Illustration

3963dd112257063.6017dae9cd91b
GoMore_OlympicGames_2020_v01-01
Landscape_Christmas02_v03-01
Landscape_Christmas01_v04-01

Process

Alright, let's pop the hood.
The solution GoMore proposes isn't complicated. The illustrative style follows this sentiment: simple, playful. We can do this.

People are very different though, and because GoMore is for everyone, they used lots and lots of characters. Together with GoMore, we streamlined their existing characters into distinct personalities to star the stories we were going to tell. And who says there isn't room for more?

Meet "Bear" for example:

4
2
3
1

Bear

-> Calm 
-> Awkward 
-> Clumsy

This slow-moving fella never loses his cool. Even in situations created by his own clumsyness, he always stays calm. He acts like he is not aware of his own size. He never looks like a cute and cuddely teddybear. He is a real live bear from the wild. BRRRAAWW!

We imagined our characters in different, fantastical situations that bring out their unique traits.

Sketches_00000
9d70ab112257063.6017f46ac6e71
08a4bd112257063.6017f46ac7768

Animation

The lighthearted and playful aesthetic of our GoMore universe does not stop at the animation style. Crazy things can happen, especially with our fantastical character line-up. Anything is possible, and we'll make it so.

db22a0112257063.6017e0d7e69ec
06446d112257063.6017d37b33899
7faf9b112257063.6017d37b3328c
20924d112257063.6017d4b8bc7d2
ba0bbf112257063.6017e0d7e6478
875329112257063.6017e0d7e5dfc
b25b9d112257063.6022761331105

Thank you!

What we did

-> Direction
-> Concept & Visual Development
-> Illustration
-> Animation
-> Original Music & Sound Design

Duration

2 months

Client

GoMore

Credits

Creative Director
Nicolaj Larsson

Production Manager
Martin Axelsson

Music & Sound Design
Natal Zaks

Art Direction
Lasse Steinmetz Mikkelsen

Storyboard & Sketches
Lasse Steinmetz Mikkelsen
Xenia Galchin
Stine Larsen

Illustration
Lasse Steinmetz Mikkelsen
Xenia Galchin
Stine Larsen

Animation
Stine Larsen
Xenia Galchin
Lasse Steinmetz Mikkelsen
Martin Kundby
Andreas Jørgensen