For GoMore, we brought to life the environmental benefits of their car sharing services. Using animation and illustration, we showed how their innovative transportation solutions can maximise vehicle use and minimise emissions.
The message was simple: by helping people share their cars, fewer people would need to own private cars, resulting in less congestion and cleaner air for everyone. It's a mission we support and a value that we share, making it all that much easier to work with GoMore. Inclusion is the gold standard for a meaningful client relationship.
Not only did GoMore offer us a seat at the table, but they shared their roadmap with us and trusted us in the driver's seat. This encouraged us to push our creative potential and gave us the space to craft visual solutions that they loved as much as we did.
Alright, let's pop the hood.
The solution GoMore proposes isn't complicated. The illustrative style follows this sentiment: simple, playful. We can do this.
People are very different though, and because GoMore is for everyone, they used lots and lots of characters. Together with GoMore, we streamlined their existing characters into distinct personalities to star the stories we were going to tell. And who says there isn't room for more?
Meet "Bear" for example:
The lighthearted and playful aesthetic of our GoMore universe does not stop at the animation style. Crazy things can happen, especially with our fantastical character line-up. Anything is possible, and we'll make it so.
-> Direction
-> Concept & Visual Development
-> Illustration
-> Animation
-> Original Music & Sound Design
Duration
Ongoing collaboration
Client
GoMore
Creative Director
Nicolaj Larsson
Production Manager
Martin Axelsson
Music & Sound Design
Natal Zaks
Original Design
Tom Kile Hartshorn
Art Direction
Lasse Steinmetz Mikkelsen
Storyboard & Sketches
Lasse Steinmetz Mikkelsen
Xenia Galchin
Stine Larsen
Illustration
Lasse Steinmetz Mikkelsen
Xenia Galchin
Stine Larsen
Animation
Stine Larsen
Xenia Galchin
Lasse Steinmetz Mikkelsen
Martin Kundby
Andreas Jørgensen
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