A ‘we’ mentality enhances both how we work and what we want to get across. Progress, discoveries and inventions mainly result from our capacity to collaborate. We believe in collective genius, that reaching higher levels is more likely when we view ourselves as members of a collective.
We believe in an open, inquisitive approach to life. It is the latent potential in the differences between us that can help us grow wiser. Seeing things from many angles, even unusual ones, often helps us realise our mantra in everyday life – to create with curiosity.
Ideas need fertile soil in which to grow. We believe that ideas are best nurtured and challenged in fruitful, candid and respectful interaction, where differences of opinion are felt to further rather than threaten solutions.
Insight and empathy make dialogue and realistic solutions possible. Informality and good humour help create a collaborative environment, which in turn helps create the best results, for the product reflects the process.
We believe our work can make a difference to the world in which we live. That the messages we seek to get across leave a positive imprint on that world. We are not out to ‘save’ the world, but seek to nudge it in a sustainable direction.